IMPORTANCE

IMPORTANCE

Role Dwivedi

Past few years has witnessed changes in the media world wide. This change was technology, the methodology used was accessible, quality used, acceptance, and many were too many things. Society through the media and its prevalence in closer reach success in the years pie. Whatever happened in the media landscape was amazing and also to a large extent unimaginable.

But change and a firm appreciation for the rain affected and it was like Buhi institution of the editor. Today some time ago by the name of the newspaper editors were sold. Now it seems like Kivdnti. Today's newspapers and his own brand marketing depends on Bikna. Editor's control. Newspaper establishments and media institutions Kki a level editor are many who run by the institution, letters, magazine or independent channels to see the different sides. This change is to see two views. It is going to say who will say that "the institution of the editor is widespread." But no less so to say that "the institution of editor is riven." There was a time when the editor in the media were just written editorial and editorial used to see the page content, but the whole paper and leave them at the behest of their name was known. That time was dominated by ideas. Today editor, editorial view or forced to watch everything except living. Are much less ideological and managerial work that because today's market supremacy. Readers or viewers and consumers and has become a buyer at the center and keeping the media's sarcasm woven mantle.

As media institutions - such as the infiltration of corporate culture has grown. Editor's regime is weak and secondary importance. Editors seem to be the end of golden age and its place 'group power' on the horizon dominated by the growing signs are emerging. Suspicion is that this change of opinion in the media or on location anywhere access to zero or Ttsm.

But it is a flip side that is expanding and Judha scale. The prevalence of 'editor' name had not thought of this perspective. About the power and importance of the editor of a new ray of hope has awaken. It is thought that this change has not become Dwnd.

However to say anything now or in the Dar is difficult to determine because there is a change in the process. After everything static scene to clear but may not be until late on because this Munju "सम्पादकः power and importance" at the debate and thinking is required. In this issue of the magazine one of the world's oldest newspapers published in Gujarati language news editor of the Mumbai Ms. Pinki Dalal and Gujarati newspapers birthplace of the important considerations is the editor of Mr. Kundan Vyas. Our effort is that we communicate with journalists and editors of Indian languages and ideas - so we can create a series of exchange as the monologue must be exercise. Important poet of Hindi - Lalit essayist media discussion of this issue for Mr. Shukla Ashtbhuja 'Itylm' write column titled, welcome. How did you respond to this issue of the journal, we definitely aware Kraan.